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Its user friendly interface. The pricing is also comparitively cheaper with free trial and other add-on options. Zoho Books allows you to automate your payment reminders and track due dates and expected payment dates.
While Zoho Books is user-friendly, transitioning to a new accounting system may require some training and adjustment.
With zoho books, you can easily upload expense receipts, scan them and record all information automatically.
Zoho Books has clean and simple to use interface. It integrates well Zoho CRM and other Zoho tools.
It may be me, but the reporting is lacking for my needs. Then again, I am comparing it to NetSuite.
Great for a new or young company looking to use a suite of products in collaboration. Low initial cost with the ability to scale as needed.