O Serpstat é uma ferramenta de análise de SEO tudo-em-um com rastreamento de classificação de palavras-chave popular entre empresas bluechip como Deloitte, Shopify e Samsung. Nem é preciso dizer que o Serpstat é um serviço muito confiável, que oferece uma excelente visão dos dados históricos da SERP, agrupamentos de palavras-chave por meio de tags e distribuição de tráfego entre domínios. A parte de pesquisa de palavras-chave do ecossistema Serpstat fornecerá análises de URL detalhadas e informações sobre perguntas de pesquisa para ajudar a melhorar o SEO. Sugestões de palavras-chave são fornecidas, facilitando a incorporação também em campanhas de marketing.
Capacidades |
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Segmento |
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desenvolvimento | Nuvem / SaaS / Baseado na Web |
Suporte | 24 horas por dia, 7 dias por semana (representante ao vivo), bate-papo, e-mail/Help Desk, perguntas frequentes/fórum, base de conhecimento, suporte por telefone |
Formação | Documentação |
Idiomas | Inglês |
I like that I can get all the reporting I could ever need for SEO and PPC research all in one great tool. It enables you to collect data for multiple sites, running multiple reports simultaneously.
I dislike paywalls, but they've got to make revenue somehow, right? If I need to upgrade I should be doing well enough to pay for it.
Without Serpstat my clients and I are flying blind. We need Serpstat data to make sure we create the right content to get noticed by Google.
I like the ability to create projects because this enables us to stay ahead of our local competition. Furthermore, having Serpstat gives us keyword search data to use for our digital ad campaigns. Overall, I highly recommend this product and look forward to seeing Serpstats growth.
I don't have anything I dislike, I just wish there was a limited related keyword search for the cheapest option. If this was opened up on a limited scale, maybe only see 10 related keywords, it would be a killer piece of software.
We had a hard time finding local/niche citations. After getting Serpstat, we were able to analyze other websites to find out where they were being linked to.
Serpstat is a complete tool with multiple options including keyword analysis, backlink analysis, rank tracking, site audit and text analysis. The overall features are comparable to best in the industry with a far affordable price to their competitors. However, the best part is their support team. I had my account hacked and plan changed but their support followed up for more than a week to resolve the issue. When I provided every proof of purchase and guaranteed ownership, they fixed the issue and reverted back my account to my original email and plan. Their support and especially Inna spent hours on chat and email in resolving my problem and restoring my account. I have used many tools and had to contact many support teams in the past but I am not seen anyone more understanding and cooperative as their support. Their support team and especially Inna is the best support agent I have ever encountered.
There is nothing to dislike. However, they can improve the tool to increase their database to compete with the likes of the top tools. But they are already very good for the prices they offer and they will only improve with time.
I am able to check SEO aspects of our own website as well as our clients using Serpstat. The details and database are very good for the price offered. Moreover, their bots are not easily blocked by websites trying to hide backlinks, unlike the big tools whose bots are blocked to avoid competitor spying.
The Dashboard is easy to navigate, the Keyword and Domain information overview is very helpful and overall the entire platform is simple to use but packed with lots of valuable information.
I would not say this is a dislike, but more of an opportunity - SerpStat is evolving, updating and adding more databases and information to their platform. This is fantastic for the current users.
I help businesses online with SEO and SEM. The SerpStat platform helps me get an idea of how difficult would it be for the businesses to rank for specific keywords in the SERPS as well as how much it would cost if I were to target CPC campaigns for specific KeyWords.
Once you get to know this tool, there is so much data to be had. You can spend countless hours finding the best SEO keywords etc.
Its a steep learning curve. It takes some time to get to know it and i could have used more videos tutorials
We are mainly using it for the SEO tools like finding the best keywords/longtail keywords but it has so many more features!
I like that it's easy to use and provides great tools for research. I also like that it is very affordable compared to similar products. Well i really like that.
There isn't much that i don't like. The databases aren't as comprehensive as some similar products, but they're growing and that is all you can ask from a great product.
I do a lot of competitor analysis and it is great for that. It is easy to use and i think this is one of the most important things when using these type of tools.
The ability to have tracking, health report and checklist for improvement - all in one place.
UI can be made more fast and better. Current UI is one among the best.
Complete improvement in website performance.
I am able to keep an eye on my rankings while watching what other competition is doing with their site to get ahead. I can then choose to implement those practices or improve them for my own usage.
The complexity of the product is a dislike but not something that can easily be improved. When dealing with SEO the nature is complex so the software can't be point and click. Not the vendor's fault.
Watching our ranking position as well as what future keywords to target and build our listing from
The depth of data made available, The accuracy of the data The multiple types of export options available, including directly to Google Drive & PDF The ability to regularly run and receive SEO Audit updates Text Analysis (an incredibly powerful tool that I do not have enough space to write about) The SEO Audit Report History PPC Research Organic Research The Custom Overview report that lets you set up your own custom data to export (I use this almost daily) The Filter Option (that lets you save regular filter settings you use) The Chrome Browser Plugin Backlink Analysis (I've used this to save a clients website after it was hit with toxic SEO The Project Overview Dashboard is clean, easy to use, and loads quick
If i was being reallllllly picky. I would like to see the ability to choose what folder report exports to Google Drive go to. It can be a little taxing having to manually move docs between folders when downloading multiple reports at once. (this is honestly not that big of a deal)
On page & Off Page SEO Market Research New Client Intake & Site Evaluation Branding Competition Research Keyword Rank Tracking
SerpStat is a very easy to use interface. Their sidebars are intuitive so you can quickly understand where to go for what you're looking for. The data is updated regularly and the tool is super quick as compared to others that I have used.
I'm not always a fan of the need to pay for premium services as I'm trying to do research. It would be great if they would let me try out one of their premium features without having to modify my plan.
Like many others, I'm trying to develop my SEO strategy and what my competition is doing. It's a simple tool to do all of that and more.
Purchased its plan after a year of using the other tool. Was looking for a tool to research keywords, easily filter them, and analyze competitors’ sites. Serpstat met my expectations and surprised me a lot. They provide the large number of databases, so that I’m not limited to the specific countries. It’s great that the tool not only collects the keywords but also can group them in separate clusters.
Didn’t find any critical issues. I like it/
Niche analysis & keyword research
The tool lets me solve all the issues in one place. The greatest thing is its checklist with an opportunity to set tasks for your SEO team and monitor how the tasks are being carried out. Rank tracking tool is the second thing that made me choose Serpstat, and it appeared to be the best decision. Now I have all the data on the website’s changed positions for the tracked keywords on one page and quickly discover why its rankings dropped.
Why not increasing technical audit reports speed? :)
Identifying and fixing on-page and off-page SEO issues
I used to work with several paid tools, switching from one to another every day. Serpstat proved to be an indeed all-in-one platform, which contains all tools you need to run your website successfully. Now I use the only one tool, and I’m quite happy with my decision!
I wish they could update their keyword data frequently! Everything else is great.
Content marketing & SEO
I like the best the Domain Analysis where I can find what keywords my customers' competitors are using or not using so I can plan my customer's website in advance for better SEO.
That for pages with not too much traffic, ~500 visitors/month, we don't get any data for Visibility and SE Traffic.
For my agency, I am solving SEO problems for my customers' websites. First benefit is that I can plan content in advance before developing a website. Also I can easily find SEO issues that can impact my customer's position in search engines.
I use this tool for everything related to SEO - SEO audit, competitive research, keywords, backlinks, rank tracking. I was surprised to see that Serpstat allows monitoring top-100 competitors in one project so that I don’t have to spend additional limits. Other tools usually don't offer this much.
The site may be slow sometimes, especially with the large projects
SEO audit, competitive research, keywords, backlinks, rank tracking
Serpstat has the features I need without the bloat. It's the perfect balance of the right SEO features, without the complexity penalty.
Sometimes I can't intuitively click my way through certain tasks, but their chat has always been there and got told me how to do what I wanted or pointed in the right direction.
We've been able to accurately track page views and SEO rankings with Serpstat - without breaking the bank.
Had great service from the Serpstat team. They were courteous and very friendly :)
That we couldnt get a bigger subscription
Rank tracking in real time as Search Console has delayed data
There's a couple of things I like about Serpstat. #1 It's really easy to use. I can add and setup a new account in minutes and start testing and receiving information. #2 The layout is simple to navigate and very easy to read. #3 The community blog updates and training are an awesome learning source. #4 The support is incredible. Fast and knowledgeable.
SEO is complicated, especially finding the niche for your business. There is a definite learning curve but Serpstat makes the process easier with their tools, their knowledge base and their incredible support.
Using Serpstat I'm able to monitor and improve my customer's online marketing programs. It's an invaluable part of the services I offer.
Rank tracker is my favorite but other tools are amazing to such as the keyword researcher etc. I love using is to find new keywords to rank for. Our websites are ranking better and generating more leads. I recommend this product to any SEO agency or consultant. We are also using Serpstat with reports which is automated. This is saving our team a huge amount of time! It has helped out team save a lot of time with our search analysis and advertising. Serpstat has helped us identify localized keywords which has saved us a great deal of money with our advertising while increasing a leads and sales. We have found a huge amount of organic keywords by researching our competitors using the data retrieved by Serpstat. The results have amazed us. We can quickly spot when ranking drop and act in time to improve our rankings before our customers spot a problem. This has helped us tremendously improve our customer service. We have improved our content writing by researching statistical information and see what the current trends are based on the data displayed by Serpstat. We truly recommend any serious SEO agency to consider Serpstat.
I wish there were no limitations but that would be fair anyway. If you need extra resources, you can always upgrade your plan.
Rank tracking and keyword research. It has helped us with onsite optimization.
The application itself is sharp and snappy with a host of options that are all rather self-explanatory. The site audit function is superb.
There were some initial problems activating my account but the customer support team helped me through those issues. However I think more clarity on 'mobile number' configuration would really help others in the same position.
I am using it to complete a full SEO review of my site and it is proving to be very helpful rather than just shooting in the dark.