Mixpanel Comentários e detalhes do produto

How easy it is to create a flow, or a cohort. I`m reasonably new to data visualization and analysis, but Mixpanel makes it very, very easy for me to work with any data i need. I`m able to define some questions and success criteria in our features, and Mixpanel goes on to inform me everything i need. It`s great. I also use the Funnel feature and it gives me valuable insights. Not only when it comes to 'funnel vision', but being able to see the time taken through each funnel is simply amazing. All in all, as an entry-level Mixpanel user, it works just fine for me. Great product.

Some concepts are still hard to understand. How can i use and compare more cohorts? How can they be valuable and insightful? Mixpanel is very useful as i`m an entry-level user, but it`s a challenge to learn and dive into some features.

Mixpanel gives me valuable insights on user journey across our platform, and some insights about user profiles, which devices they are using, the frequency they use our product and how they behave across our different products inside our platform. Also, i use it to keep an eye on how many users we have in each part of our platform.

The UI is perfect, the ability to create visualizations and insights are invaluable!

It's hard to create cohorts and slice and dice specific users. I understand this is a product analytics tool and not heavy BI, but that ability allows me to go the full arc on the platform

User Acquisition, retention and revenue generation. We're able to correctly model funnels, signal and model customer churn and retention. The benefits are creating dashboards and sharing this with product/data adjacent teasm

Easy integration. Most of the critical properties are automatically sent by mixpanel. Out of the box batching feature. The dark-mode itself is a stunning feature Setting up mixpanel on the serverside is also a piece of cake The live view is interesting and very helpful. Unlike many competitors, the events are not delayed by some minutes, we can directly see our events on the dashboard. All our team members can have their own separate dashboards, and selectively give permissions to others on the team to view the content and edit it. The documentation is amazing for the developers, it is crisp and helpful. We are able to track the data at any interval, ranging from a day to upto an entire year. We can also compare how our campaigns and other events performed relative to some otther similar campaign or event in the past. Quick communication from the team, I usually get my emails answered within 2 business days. Which is sort of sufficient for any customer. We get a much higher number of users limit in our plan, as compared to other competitors. Roughly 60-70% more user limit

Still can't add flows to the dashboard. P.s. the team says this feature will be out soon. The product is solid but still in itself early stages. They keep making improvements which is a plus side for a new player. The cards on the dashboard only expand horizontally, wish they also expanded vertically. CORS will be an issue (for developers) which is not uncommon, but we have to plan it ahead of time. The FAQs and help center is not very well developed as of now, but I believe it will get better with time. I saw some differences while using the dashboard across multiple browsers. They work fine but there's a minimal UI difference which seems different to get used to while switching browsers. Wish there was a dark mode on developer documentation as well. The other service integrations require us to provide the credentials to that particular service which feels unsafe. These integrations, if we can do it directly on the service through a popup window or a gateway, would actually feel much more secure.

Biggest problem was viewing insights when we were using other close competitor services. Now that creating insights, flows, funnels and cohorts has become so easy, we can focus on core analytics. Some competitors delay the events by upto 15 minutes which actually makes tracking a bit difficult, coming from an early company which sees sudden spikes of users at anytime, having live view was a great plus. The entire team can create their own flows and funnels from their ideas, then we share those funnels across. We were facing a problem to track the UTM links from our campaigns and events. These UTM links are automatically captured by mixpanel and we can actually filter our flows, funnels, insights etc based on these UTM link users. Once they're in that filtered funnel, we can easily track their activity and conversion rates. Getting our existing tracking data from other services is pretty easy.

* It tracks user interaction with application,collects data and provides data in form of events, queries,custom reports with all the details

Its paid tool ,that is the only thing i dislike

Issues 1. Should have THEME feature to change ui apprearence as per user choice 2. In dashboard page after loging in , Table of content like structure is not there for searching Benefits : 3. Able to track all of my portals events 4.Custom Reports ,Data audits,JQL queries very good features

Lots of options on what you can do -- from creating user flows to answering questions about how users use your product. It's also very intuitive!

Integrations with mail tools like Intercom is not seamless. It still takes quite some time to become a 'power user'.

- Understanding users - Which features are most used - Creating user segments for campaigns

Mixpanel UI is the best when it comes to using events and application activity tracking. The report making and cohort building processes are very simple. If used well, and the events/properties are implemented well, users can get into the depths of their products to understand potential bottlenecks and issues. Moreover, the sharing and access capabilites are pretty seamless as one can manage the levels of accesses at user level and team level.

Some of the recent changes to the product were a bit troublesome to keep track of. While I was very comfortable with the report building functionalities, they changed over time which made it a bit complicated for me to get used to. Also, the rigid nature of dashboard building is something that bugs me, no custom report sizing and setup.

Tracking performance metrics for mobile apps for my clients. The process of analytics and segmentation is very simple for me to meet my client expectations when it comes to reporting numbers. I can easily setup dashboards for different stakeholders within a couple of hours.

There are a lot of things that I find amazing with Mixpanel. Here are some of the things that I love. 1. The UI is incredible. I honestly haven't seen a better-looking analytics tool on the market. 2. Running real-time intelligent analysis is so easy. I have created plenty of SQL queries before. With MP, you can create the same queries in a fraction of the time. 3. Custom Properties and Events - This allows you to overcome pretty much any data collection obstacle 4. Cohorting is super easy to do. It is easy to run these cohort users into various types of analysis.

I would love it if this product had a FB conversions API integration. This would make data transfer to Facebook much easier. There could also be some improvements that I would suggest making to the table view. It can be difficult to set up in a way that allows you to produce extremely insightful insights.

Funnel conversion analysis is the tool that we use most frequently. Recently, we discovered that we had a problem with converting Android OS 11 users. This allowed us to identify the updates that we needed to make to the product that would lead to more customers.

The built in questions functionality is great. It makes running queries much easier because you can think of them as a logical question insureds of a logical query. It makes finding answers to your questions much easier.

The only downside is that it doesn't use SQL so writing custom queries (when needed) is a bit of a pain.

Mixpanel helps me understand how our customers are using our product so I can be proactive with their account health

Implementation has been very smooth and we could get started within two days.

Experience has been very good so far, some queries are slower but much faster than the alternative we use currently.

Product analytics for internal service and to figure out how our users are retained.

(1) Dashboards: ability to build a summarized view of the key reports and metrics I need to glance at every single day (2) Users Segmentation: ability to dissect users at the most granular level using custom events, user properties, and/or pre-built cohorts including unique filters such as "Duplicates", "First Time Filter", "frequency of occurrence" and timeframes. (3) Funnels: the most important bit here is the ability to set the steps of the funnels as "occurred in specific order" or "occurred in any order" along with a "breakdown" option by a certain event, a certain property, or a cohort (4) Retention analysis (my fav): >> Can build a Retention by setting event A and event B as the same (recurring retention) or as different events (normal retention) >> Can build a frequency type analysis >> Can switch between an Unbounded Retention (returns on or after x day) vs N. Day Retention (returns on x day) (5) Support: It can sometimes get complicated when building sophisticated reports. Their team are always available to help and often reply in detailed threads and share examples to make your life easier.

They're sunsetting their Messages service by end of 2021. Huge disappointment. It was so easy to manage the messaging of users (via email or push notifs) based on all the segmentation and analysis I run inside Mixpanel. But I guess, they chose to retire Messages to better focus on their core offering (analytics) and avoid the tough competition on the messaging side.

To put it simply, 2 primary benefits: PRODUCT IMPROVEMENT: understanding WHAT is working and what is not working from a product perspective (user flows, funnels, session time, core events analysis) USER PERSONA DEFINITION: understanding WHO is using the product addictively in order to define the most accurate user persona (defines how we go about our distribution strategy).

Breaking down reports and graphs by a certain property. This means you can easily get useful insights into your data in a much easier way than in Google Analytics for example.

Determining first time use is a bit tricky, and I find the way it handles navigation on SPAs a bit confusing.

Not having to go and add instrumentation to the app because mixpanel is very flexible.

It's impressive the way to measure the data, the reports, funnels, and insights. Now I have a clear vision of my entire funnel and the path of each user. I was tracking everything with Google Analytics but to be honest for SaaS products is not easy at all to measure events and customer journeys as easy as using Mixpanel.

The limits of events, if you're growing you'll need to upgrade very fast

I'm tracking almost every step of my users and customers inside Mixpanel. But also I'm sending data to see what feature are my users using the most.

Ability to learn a lot about your customers in a quick 30 minutes before starting your day. As long the events have been implemented properly, there is a lot you can learn from our customers without having the need to schedule interviews. MP has often enabled me during discussions on validatin hypotheses to find he answers within minutes. MP enables me to get these answers without the need to connect with our research team, of or stakeholders. I can often within 30 minutes build out a proper framework of Problems to solve and hypothesis that are confirmed with data. Big appreciation of the support of MP, they are availble to support you where needed.

you need a strong understanding of the anaylicts and how to analyze data. MixPanel is very elaborate, but this means a long-ish period of understanding how to use the tool. Especially the specific events that are unique ot each organization will take some time to understand. If we want to understand a behaviour or discover a problem, you have to double check your events you've entered in order to get the right answers. The risk is close that you enter in the wrong events, and act on inaccurate data.

I have discovered several critical customer problems using the several implementations of MixPanel. It allows for every compelling "Sense and respond" session. The creation of cohorts will enable me to follow a specific group of users from onboarding and understand their behavior, and target them using third-party services. The creation of dashboards provides stakeholders a quick update on the performance of specific features and understand where improvements are required.

The best thing about the mixpanel and it's a recently added feature which allows you to include formulas. Not to mention that having all these data tracked in one place with all their properties, accessing KPIs with a click of button by adding them to your dashboard and doing so easily with a friendly UI.

not being able to add flows to dashboard

we use mixpanel mainly to: 1. get to know the demographics of our clients (segmenting based on Personas) 2. track user's behavior and drop offs 3. tracking all our metrics 4. user properties and filtering by it 5. Cohort analysis

Send all the events to one place and let people generate insights they are eager to learn. Single library of all events and knowing what is tracked clearly is a great benefit.

Some of the UI functionality is still ambiguous and not error-prone. Usage of EU data center took some time and is a manual process, that could be definitely improved.

Understanding the usage of our product. We have built various reports and visualized them to understand each concrete point of the journey. By having all the events in one place you don't need to synchronize tracking and analytics in a spreadsheet or similar space.

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on Amplifique.me and use at least once on a week MixPanel to taking product decisions.

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial. For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

The text or video tutorials provided for each report type. Conveniently located, just scroll down on a blank report and there they are! I also like the different types of reports and user-friendly design and colours.

It can get overwhelming if you're new to it. And especially if you're not used to the format of how things work. Like I didn't know you had to save each report and there's no prompt, unlike for dashboard, so I lost a couple of basic reports like that. It could also be made more convenient. Like, for retention there's a feature where they'll email you interesting segments when you click it. It could be made more convenient by just having the segments shown right there. Could also be made more convenient to make a report. A dashboard is great and all, but a report needs text and white space to not overwhelm the audience, so I end up screen snipping each report.

Making reports and seeing changes in analytics/stats over different periods. I like the dashboard feature. I can have all relevant reports (graphs) on one dashboard. I also like the different types of reports. Insights and funnels are the simplest but flows are fascinating to analyze.

Mixpanel's interface and design are pleasant to look at, and also very understandable and functional. Even when changing between sections and report types, much of the buttons and actions remains the same, making it a near to zero learning curve. That's helpful for people that are already dealing with Product Analytics challenges to focus on what matters.

Mixpanel Could provide more templates, especially for people who are not familiar with some of the "analytics" language. Also, it could have some advanced user-based analytics features that people often end up chosing HotJar to do the task.

We can measure the use of each feature we implement on our software, make decisions based on this data, we also can track our Free-Trial funnel interactions with accuracy. It's way better than trying to use Google Analytics, if you are in Product Analytics, Mixpanel is your choice. Now Mixpanel also have a role on our sales team, measuring the use of our customers that are on our Free-Trial, giving us a "score" of usage, so, the Sales Representatives have information that can predict who is going to close a deal and who's not.

How I can create the reports easily and find what I need about my data, due to my activities as a PM at Picpay, I nedd a lot of data research and visualization to make the right decisions at the right time as much as possible

How some metrics and labels are not connected somehow, which makes me take some time to try to translate everything before going adding it on reports. <oreover, in the case of my company, we don’t have all the data organized in just one tool, so I need to use the mixpanel for one analysis, google analytics for another, and sometimes even the tableau for a deeper analysis

Funnels and Flows are the most report formats that I use in my day to day activities as a Product Manager; they help me visualize and understand the data flow in all my digital product experiences. I work with a website that is our PaaS, so I need to study our conversion funnels for each product with the data, and understand how the mixpanel data converses with the data we have in other tools and on other bases by the company

Simple interface, quick initial setup, and helpful onboarding. My support experience has also been nothing but pleasant. The reports, the debugging tools, and the overall ease of use are more than adequate even in the free version, and the nudging to upgrade to the paid version is not too intrusive.

I flat out forgot that I had to tie backend and frontend event data explicitly (100% my bad, this is basic), but only realized it after writing to support. Not exactly their fault, but figuring out specific causes for common problems could be improved. Their support docs are helpful otherwise. The fact that the docs for different platforms are not always consistent (e.g. Ruby and JS documentations look very differently) is a minor inconvenience. The fact that I had to wait a couple of days for support to respond (we're on the free plan for now) is understandable, but slightly frustrating.

For now, we're using Mixpanel to track our signup funnel only. We'll be definitely expanding the analytics coverage to include product usage and customer lifecycle. Very solid basic reports. Didn't have a chance to dig into the more advanced (paid) part of the tool yet, so cannot rate those.