Avaliações e detalhes do produto do Google Analytics

I love that it gives real time data! It is also super helpful to be able to correct my promotion and marketing to users and sessions. This type of data is personally helpful but also great to share with potential partners and businesses!

It took a bit of time to understand some of the verbiage and specific analytics.

It helps to know who my audience is so I can tailor my recipes and posts towards that group and other groups in the future.

current data by page allows me to see who comes and goes

I don't understand a lot of the metrics and terms used as I"m not a data person

I'm trying to rank for certain keywords, what posts get the most attention.

First off, it's free. Second, there's an immense amount of documentation available to use it directly from Google, as well as third parties who break it down even further. With so many reports and customization options, you can learn a LOT by becoming familiar with this tool.

There is such thing as TMI. Google Analytics has a lot of functionality I'm not sure how to use, even after successfully passing their Analytics certification. There's constantly something new to figure out about this tool - it could be a full-time job.

Things like attribution - who's referring traffic to my website, what pages aren't performing well, and what content is missing.

Easy to view metrics about your business, useful tools to understand web traffic

Difficult to use at times, not well organized for beginners unfamiliar with these types of tools. Given this, I am sure that I am not maximizing the benefits and functionality, but do not have the time to invest in learning this software better (along with the other dozens of programs I use company-wide).

I am looking to increase traffic to my web platforms. Understanding traffic trends and demographics has been helpful to date.

Google Analytics has become my favorite tracking tool (and I could speak for other marketers as well). It's owned by Google and it's free. The other thing that I really love about Google Analytics is that it is integrated with Google Adwords. This integration offers a lot of advantages because you can create your remarketing audiences inside Analytics then immediately see those audiences in Google Adwords. The Google Analytics tools is both perfect for small business owners, bloggers, and even enterprise level clients.

What I didn't like about Google Analytics is the tutorial and help section is not that newbie friendly for advanced features. You'll need to do a little bit more reading in order to find how each of the advanced settings work.

If you are not tracking your website and how your visitors are interacting on the website, you won't be able to improve it. Getting yourself up to speed with using and leveraging the features of analytics, you'll be able to make data-driven decisions for your website easily.

Tracking. This is very thorough at tracking who is looking at the site, what pages they spend the most time on, how they arrived at the site. It's all very useful information if you know what to do with it.

It can be overwhelming at times. It's a lot to process and after an upgrade it's sometimes hard to figure out where things have moved to.

I'm using this tool to see what marketing platforms are working to draw additional traffic to my site.

To our team Google Analytics provides a great way to understand the parts of our product to improve for the user. In PocketConfidant AI, we are always looking for ways to improve User Experience, to make it straightforward, simple, intuitive and fast. As a startup, we need everyone in the team to have access to analytics and to build different reports for different reasons. We like how the control of the access is organized and how customization is possible through already-existing solutions in the marketplace as well as through building our own dashboards.

The documentation is very confusing, especially when it comes to deprecated functions or the legacy code of ga.js

Using Google Analytics, we solve primarily a problem of awareness about user's preferences and understanding of users' behavior in the real time

Getting great results and key data across all offline channels is my favorite.

I sometimes can't integrate with some apps and I have to log into too many softwares to accomplish simple goals.

I use Google Analytics to monitor employees performance. to maintain productivity.

Using the analytics to really understand my viewer base and then those that knowledge to further increase focus in those markets.

I don't really have anything I dislike so far, but that can change over time.

I'm trying to increase the traffic to my website and pinpointing what brings people on.

It is very easy to use, it is fast and flexible,

When it has to process too much data, it takes samples of the information and it is not possible to do certain types of analysis.

It allow to track user experience on a website or mobile app, including ad campaign tracking and conversion attribution. It is automatically integrated with other Google tools like Adwords, making easy the tracking process.

You can't beat the fact that it is free. There's no risk, no harm in having it and it provides a ton of data. It's the only analytics package that most small to medium businesses need.

I wish there were more integrations and more ways to slice and dice the data with metrics and dimensions. Again, though, it's free and there is a wealth of information.

We monitor our digital channels, cross-channel attribution, conversion paths, top content and more.

I really liked the platform as it was easy to use.

It can be difficult at times understanding the cost of campaigns.

Reaching out to new potential clients and making brand known.

This would be a best software to track traffic as it records EVERYTHING, and literally. Identifying the best and the most appropriate keywords for a particular website, let it be of any type, was made easy by search. Geographic locations helps us to narrow the result and analyze the success of the SEO and help us to improve further. For a marketing company, features like Bounce rate, sessions, page views, session times, demographics definitely adds value. To say it short, there can be nothing there is lacking in Google analytics. Being able to track the audience, audience location, campaign results help us to keep up the progress along with the organic reports. Hosting a campaign is also made easy and tracking them is even more easy. we are able to have a clear report on paid and organic results as well,

It is not very much user friendly, for a newbie there should be an expert to guide through the whole process. And the absence of live support is even harder. For any issue or complication we are to always reach out to the forum or read more articles.

This has been the best app to recognize the traffic audience, the location based searches, the best keywords to target, the pages that need more work, the pages which increase the conversion rate. As a marketing company it is important for us to be on top of things, and Analytics definitely help in that aspect as we can identify the issues with the client site in SEO and come up with best solutions.

I really find the depth of the data to be helpful in reaching my target market.

The software isn't exceptionally intuitive and it can display poorly on mobile devices.

Customer aquisition and retention... We are learning to better understand out actual market rather than the one we initially targeted.

Ease of use and of implementation. This software goes hand in and with our website platform.

Many website bounces, it takes you from one page to another to another instead of having everything in one place. The dashboards could also use a design refresh.

Insights about our customers use and ways of interacting with our page. These insights help us model and shape our future website versions.

Google Analytics is really a complete suite of web analytics, using it I feed confident to provide my customers with complete reports of the performance of their websites, landing pages and e-shops. The reports can be sent via e-mail (even if with some limitations), downloaded as PDF to be attached to relations or as CSV for further custom elaborations. The segmentation can be done crossing data of any report.

The keywords used in organic search are now less detailed than in the past, only aggregate data are provided so it is not possible to make punctual segmentations. If data are little, some statistics are not complete/reliable. Geographical reports are not very accurate in Italy and sometimes report wrong locations. E-mail reports are sent for a period that, when expired, is not automatically renewed, I don't remember to have received any alert about the expiration. Medium complexity reports can be done only using regex or with vertical skills on the product, so the customer is not always autonomous.

Calculating ROI of e-commerce websites and online campaigns, improving the performance of there pages in terms of Conversions and Bounce Rate.

Ease of use and accessibility. It's easy to dig deeper on data and integrate various tools or keep it "light" and just look at the basics.

Login is annoying when you are managing multiple different accounts. Google allows it but often there are glitches and I have to log out of one account to get in.

Analytics allows us to see accurate web traffic and also integrate our call tracking data for a more complete picture of ad response and ROI.

There are many advantages of using analytics to create a successful website and Google Analytics is a powerful tool to help business owners do just that. Drill-down reports on your content to identify high exit pages. Narrow down those pages that are driving visitors away so you can repurpose your content to keep people on-site. Watch the traffic patterns of your newest content. How well do the stories or videos perform? Expand your coverage on the topics that attract the most attention to take advantage of the high number of readers who are sitting on your site wanting more. Possibilities are endless!

Cons of Google Analytics for Business - Statistics are not real-time - Support is limited to a help center and user forum unless you hire support from a certified partner - Visitors can now opt out of having Google Analytics track any of their online activities

It is a must-have tool for every business owner.

The best part is that its free. Google Analytics is a good tool for measuring web traffic. We use it for a number of web properties. Its been around a long time and many people use it.

It is not the most simple and basic tool so it takes some time to understand everything that goes into it. A times I question whether the tracking numbers are accurate, even though I know they are close. But it might be that I have it implemented incorrectly. Which underlines my dislikes, which is it is a little tricky to understand for the casual user and its difficult to know if it is working properly as it should (because of user error).

We only currently use it for basic web traffic monitoring. Stats, keywords, and page traffic etc.

Google Analytics is getting better and better by the day. It's one of the most powerful analytics tools out there in order to make sense of your site traffic data. The caveat is that you need to understand the basics of analytics to begin with, and become familiar with typical jargon such as "dropoff," "bounce rate," and "click through rate (CTR)."

Before 2016, Google Analytics was not a "pretty" platform, and the learning curve made it even more cumbersome to use when logging in for the first time. The Google Analytics Academy has made much more sense out of this since then, however Google Analytics is still not for the faint of heart.

Google Analytics helps me to identify how lead generation occurs, where I can make efficiencies on my site (like adjusting verbiage or calls-to-action), and how I can structure the information I have in a better way. Analytics provides the information that I need in order to build my own analysis and synthesis of what's in front of me, so that I can make informed decisions.