O Drift é um bate-papo ao vivo baseado em nuvem, mensagens no aplicativo e plataforma de gerenciamento de e-mail que consolida recursos essenciais para equipes de vendas e marketing. A plataforma oferece widgets personalizáveis de bate-papo ao vivo, acompanhamento de e-mail para bate-papos abandonados, históricos de conversas, automação de campanhas de e-mail e um chatbot com tecnologia de IA. Entre seus principais recursos, estão as mensagens no aplicativo do Drift, que visam seus clientes com aquisições de página inteira e controles deslizantes.sages. Os usuários também podem criar campanhas de e-mail automatizadas com vários gatilhos, para integração de clientes, prevenção de rotatividade e muito mais.
Capacidades |
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Segmento |
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desenvolvimento | Nuvem/SaaS/baseado na Web, Android móvel, iPad móvel, iPhone móvel |
Suporte | 24 horas por dia, 7 dias por semana (representante ao vivo), bate-papo, e-mail/Help Desk, perguntas frequentes/fórum, base de conhecimento, suporte por telefone |
Formação | Documentação |
Idiomas | Inglês |
you can see who is using your site and send them a brief and customised message in order to gain their attention. you can also arrange to contact them via their email as well. you can also see where in the globe they are looking at your site.
It doesn't show everyone's email address and sometimes you can't see if someone has responded to your message
identifying people who are actively interested in our products and being able to contact them as they are currently looking on our site.
Creating emails cadences, how you can see and approach prospects in real time.
Minor details that have been fixed. Some spanish translation needs to improve.
Lead generation, converting leads
I love the fact that I can conversationally request information from our clients and prospects to help them take high priority actions. By triggering specific questions and providing answers that they can select, I can guide our clients to take actions which are most likely to serve and support them.
I dislike the rudimentary integration with Infusionsoft and would love something more tangible than Zapier. Although Drift allows me to ask our clients questions, it would be great if it provided the ability to collect answers to questions in a survey format which would allow us to weight the scores and then determine a next step based on those results. I would prefer that Drift did a better job at unifying users into single contacts as opposed to duplicating contacts in the system, which I understand they're working on.
Our clients complete the application process required to book discovery calls with us and we've started using Drift as a way to support our clients in our private University (members portal). The benefits of the software so far have been to enable clients to instantly speak with a team members, ask questions, and get answers immediately.
This is an extremely easy to use web and mobile application that allows you another connection to prospect inquiries. It is easy to setup and use, and it is robust enough at entry level to run on a trial basis for several months before you start to pay for it. Everyone knows the value of being able to ask a question without being bombarded with sales calls. Great App.
There is nothing in this product that I dislike.
My industry is full of salesmen who will bother you constantly just for trying to glean some information long before it is decision time. Drift allows some level anonymous contact for a company who really may not want to prospect.
Such easy installation - the total installation time was minutes, and my Live Chat was setup and ready to run on my website. I had prospect engaging with me on my first day of being live. The Android app just works - it's simple and it works.
The Live Chat availability could be better. It's either manually set, or based on timing - I'd rather it was based on when I had the window open, a piece of software open, or was actively sitting at my PC, etc.
Prospects can reach and chat with me without making awkward phonecalls or having to send emails that feel like big commitments - live chatting feels natural, and unobtrusive.
The chat bot is an excellent way to pre-qualify visitors to our website and once you get the hang of it is actually fun and easy to use.
I'm still fairly new to the product so I haven't found anything I don't like yet. I have about 6 bots built and running perfectly!
First we are able to prequalify leads which saves us time. Second we are able to communicate to the individual based on where they are connecting with us making it easier to meet their needs. Third, we are collecting lots of contact info that has never been possible before.
It generates quality leads in the now. Very easy to use and a must have for and sales and/or marketing team. Especially if you have good web traffic.
Their customer support can be a little slow.
We generate a greater number of qualified leads that close to deals.
The people at Drift have been extremely helpful throughout the process. Any time we have new projects including Drift, their team has given us great guidance with the onboarding and campaign setup. As a marketer who is primarily focused on lead generation, Drift is a perfect tool for almost any site and landing page. It has increased conversions significantly on our Drift-enabled programs.
There are some functional limitations with the tool, like lead routing and email notifications. However it was nothing that a third-party integration with Zapier could not solve.
Drift helps us maximize engagement with visitors on our website. We are always looking for more leads and historically the only way to get more leads was through a form fill. Drift gives us the ability to interact with leads in real time and it gives site visitors a more favorable view of our brand.
I like that it's a user friendly back end and it's a powerful front end in terms of bringing a real speed to lead solution to any B2B website
I really can't say I dislike anything, could they have some additional bells and whistles like click to call on playbooks, sure but most of it's solution is right on point for b2b prospecting.
Higher engagement on website traffic visitors, speed to lead, pipeline acceleration and appointment setting increases.
The mobile communication plus marketing automation. This platform sticks to what it is and integrates with other platforms rather than trying to be everything to everyone. A real leader and proper sales tool. The fact that you can have a mobile sales team and still have access to live conversationas when the bot is online or jump in to start a conversation from live view make this portable, powerful and professional. The combination of sales, marketing and customer support make the Drift platform a leading option for further qualifying leads after the inbound marketing has played out.
I think what I dislike is the fact that it's so easy to use that you can easily overlook the better aspects of the platform. It's something intuitive and should be respected as such, not taken for granted as I did initially.
I'm helping Real Estate customers automate admin processes as well as qualify the prospects needs and move them into sales or support conversations with the internal teams. I'm helping smaller 5+ employee companies build strategies to integrate chatbots into their marketing and sales stack.
We've been speaking for some years now that B2B buyers expect a B2C speed. Finally, Drift gives us the tools to be there when our customers actually want to speak.
The product itself still has some glitches. It wont show the same stability and UX than an Intercom but this is rapidly evolving. Over the last year I've seen Drift making big steps forward and looking forward for more to come.
Speaking to customers when THEY WANT to speak changes the whole selling dynamic.
The ability to go really in-depth with your automated bots and having them change messages based on IP address, frequency of visits, keywords in answers, etc.) It really gets the creative juices flowing and helps you deliver a quality customer experience.
Not much. I guess there is a bit of a learning curve as you get started. However, the team is very supportive, and after you hit that curve, you're good.
So many. Drift helps us engage with website visitors that we otherwise wouldn't have been, qualify leads quickly, speed up our sales cycle, even generate a lot more job applicants on our contact us page. If you have issues with any of those, Drift can help.
The technology is great, but the stand out in any tech company for me (especially MarTech) is the team supporting the technology. I'm a strong believe that people make an organization great (because they BUILD and SUPPORT the tech) and the entire team at Drift really practices what they preach. They ship lightening fast. They care about their customers. They care about the results. They care making companies more money and moving conversations to the beginning of the consideration phase, instead of the end. They're the kind of company I feel good paying, because I'm seeing value daily.
The administrative settings can be ... a lot. The double-edged sword of options is... there are a lot of options to wade through. Because they're moving so fast, the enhancements and options can be overwhelming. You will need someone dedicated to the implementation and optimization of the platform.
Moving conversations up in the consideration phase to get into more deals and close them faster.
With a Drift chatbot, our customers have a significantly elevated experience. First of all, our customers engage with us when it suits them. Rather than waiting for us to respond to our contact form, customers get answers to their questions immediately, while they’re in buying mode. Plain and simple, this means customers spend less time being frustrated, and we lose fewer time-sensitive leads to our competitors. Secondly, conversational marketing allows our customers to have a personalized journey through our website.
Not much to dislike would like to see an AB testing option for messaging so we can test how different messages convert.
Looking at the difference between a year ago and now, the kicker for me was seeing how conversational marketing elevated the caliber of conversations we have with our customers.
Drift is constantly raising the bar as a product and for its consumers. Their laser-sharp focus on customer-centric features makes for an intuitive and fun experience for both the creator and the customers that interact with it. Their playbook builder is super easy to grasp, and their customer success team is exceptional when it comes to asking questions or getting you geared up.
Since Drift is a startup, sometimes things break - but even then, they're pretty clear about what's happened and are quick to jump on any problems that come up.
Drift enables our marketing/growth team to rapidly experiment with different conversational messaging and playbooks, all while creating a better experience for our sales and support team. Implementing Drift has not only helped build a bigger pipeline for our SDRs but has also opened up new ways for our training and marketing team to learn from the conversational transcripts. Additionally, given how easy it is to customize and create new playbooks, we've been able to quickly toss up new experiences to better serve our customers based on their timeline, status, and content.
Drift connects businesses with customers with lightening speed.
Lots of notification e-mails that I had a hard time turning off.
Drift connects our business with real interested prospects in a fraction of the time it would take if they were to go through a traditional form method.
It's convenient and I like the notifications I get when a new chat opens.
Not really. I like all the features. There is nothing to improve. Just keep it as it is.
I am not facing any business problems.
Drift is a great customer communication tool, and it's free to get started. For more advanced features, you can easily upgrade to a paid plan that will scale with your business. The company is run by a great team and is always very helpful and informative.
There are no glaring issues at this time. Drift really takes customer feedback to heart and is quick to correct any bugs that are brought to their attention.
Using Drift allows us to interact with visitors/users of our website/app in real time. This is a tremendous help, as it enables us to assist people immediately and address their questions at the moment they arise. Using Drift's AI helps automate a lot of our interactions, too. This lessens the burden and allows our small team to service more people.
I really like the ease of use and setup.
Honestly, I haven't come across anything I dislike about the platform, yet.
We're able to engage w/potential prospects at the moment they are researching our website. It beats waiting on prospects to fill out our web form and it's a much higher level of engagement due to the fact they actually respond.
The ease of use, the ability to create multiple playbooks and having the ability to publish easily.
I really would like a sandbox to be incorporated on the build page. I'm sure that this will come in future releases.
Our main business problem is catching leads from our site and being able to provide better customer service.