---
title: Divi (Elegant Themes)
slug: divi-elegant-themes
tagline: The Best WordPress Themes In The World And The Ultimate Visual Page Builder
category: Website Builder Software
url: https://www.elegantthemes.com
updated_at: '2026-08-31T10:06:37Z'
---

# Divi (Elegant Themes)

> The Best WordPress Themes In The World And The Ultimate Visual Page Builder

- **Category:** Website Builder Software
- **Vendor:** Elegant Themes, Inc.
- **Website:** https://www.elegantthemes.com
- **Capabilities:** AI, API

## Overview

Divi, from Elegant Themes, is a flagship WordPress theme and visual page builder that combines a drag-and-drop front-end editor, prebuilt layout packs, dynamic content and template building, developer hooks/APIs, and AI-powered tools (Divi AI) for layout, content, image and code generation. Divi is distributed as a paid theme/plugin suite (Divi, Extra, Bloom, Monarch), installed on self-hosted WordPress sites, and integrates with many WordPress plugins such as WooCommerce, LMS, membership and SEO tools.

## Pros

- Unlimited website usage across plans (good value for agencies/multi-site users)
- Strong visual editor with flexible styling and dynamic content/template builder
- Integrated AI (Divi AI) for layout, content, image and code generation
- Lifetime pricing option available
- Large ecosystem of integrations and third-party extensions
- Comprehensive documentation and premium support

## Cons

- AI features require membership after limited free allotment (additional cost)
- Key features like membership systems, multilingual or SEO are typically via third-party plugins rather than built-in
- Proprietary (not fully open-source) product
- No full built-in advanced SEO suite documented
- Full white-label/agency branding features not clearly documented

## Features

- Customizable Templates
- Form Builder
- 24/7 Customer Support
- SEO Tools
- Mobile Optimization
- Drag-and-Drop Editor
- Third-Party App Integrations
- Responsive Design
- Template Selection
- E-commerce Functionality
- Blog Integration
- Image and Video Galleries
- Custom CSS and HTML Editing
- Membership Sites
- Online Booking Tools
- Natural language prompt → generate full pages / layout
- Real-time preview / editing interface
- Edit design via UI / visual tools
- Custom component / layout flexibility
- Multiple page types (landing, portfolio, dashboard, e-commerce, etc.)
- Responsive design / mobile support
- Integrations / Plugins / Custom APIs
- SEO / metadata / performance tools
- Support for custom CSS / design overrides
- Asset management (images, media library)
- Conversational AI prompt-based site generation
- Templates / theme library
- Responsive design across devices
- SEO basics (titles, descriptions, alt text, sitemap etc.)
- E-commerce features (product display, shopping cart, payment)

## Pricing

- Divi Yearly: $89.0 per year
- Divi Lifetime: $249.0 one time
- Divi Pro: $277.0 per year
- Divi Lifetime + Pro Services: $297.0 one time

## Deployment

- On-Premise Linux
- Cloud / SaaS / Web-Based

## Support

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- FAQs/Forum

## Training

- Documentation
- Videos

## Integrations (4)

- Buffer
- WooCommerce
- Wpforms
- WPML

## Categories

- Website Builder Software
- Ad Intelligence Software
- Design Software
- WordPress Themes

## Vendor

- **Name:** Elegant Themes, Inc.
- **Website:** https://www.elegantthemes.com
- **Headquarters:** Sonoma, California, USA
- **Founded:** 2008
- **Employees:** 51-200