ActiveCampaign é uma ferramenta de marketing integrada que automatiza facilmente as estratégias de marketing por e-mail e cria campanhas direcionadas. Embora o marketing automatizado seja um componente central do sistema, o ActiveCampaign é uma ferramenta poderosa que pode fazer muito mais. O software é conhecido por ser capaz de oferecer uma experiência personalizada em todos os pontos de contato do cliente, rastrear o comportamento e as preferências do comprador, personalizar envios e coletar dados de cada estágio do ciclo de vida do cliente, apenas para citar alguns.
Capacidades |
|
---|---|
Segmento |
|
desenvolvimento | Nuvem/SaaS/baseado na Web, Android móvel, iPad móvel, iPhone móvel |
Suporte | 24 horas por dia, 7 dias por semana (representante ao vivo), bate-papo, e-mail/Help Desk, perguntas frequentes/fórum, base de conhecimento, suporte por telefone |
Formação | Documentação |
Idiomas | Inglês |
It is so flexible, can plug into every platform I have used. Amazing for segementing lists, and easy to imbed forms.
That it doesn't write emails for you! Seriously, this isn't an issue as the human touch is imperative, but I couldn't think of anything!
Helping me to keep in touch with my customer base who do not use social media
I appreciate Active Campaign's deliverability (best & most iimportant feature), also straightforward reporting, design options, and easy upload of lists.
For a non professional the design options are tricky to understand. For someone in Australia there's always a long wait for customer support.
Active Campaign is a strong robust app, I can rely on it for deliverability. Looking forward to using it's capabilities for more than just newsletters.
I really appreciate all the tools at my disposal. We used it before with another company I ran and it always came through. It's easier to use than other platforms I used in the past.
I can't think of anything not working well.
Connecting with my audience in an intuitive and easy way. It integrates well with everything and never creates problems. I rely heavily on email marketing for my business and I am happy to have 46% - 55% opening rates for my campaigns.
I like Activecampaign is very simple to use
I have no time but i want more so i thing frequency of use
We use a lot the automations, it saves us time and money
- Very friendly & Helpful onboarding & support team - Easy to use - Powerful automations
We would appreciate direct Whatsapp support, but the various integrations with 3rd party providers offered work as well
Reach out to each customer via the right channel on an automated basis
I like the automation and how I can integrate twilio texts to go out within my automations.
N/A. I don't have any issues with Active Campaign. It provides the email sequences and automations I currently need within my business.
Creating omnipresence having emails set to go off following webinars and podcasts episodes.
We use AC mostly for email newsletters and event invitations. Their campaign and automation builder is easy to use with lots of options. It does everything you would need it to do in a email service, plus they offer landing pages which are versitile and getting better regularly. Customer support is easy to get thru a chat and email. Integrates with Zapier to make things very easy as well for other projects.
I would like to use FB Conversion API on landing pages, that does not seem to be available outside of just the pixel code.
AC solves our need to stay in front of our list with ease of email campaigns.
I like the user experience both internal (us making the emails) and external (our recipients). I like that you can actually make brand identified aesthetically pleasing emails. That go beyond changing the color of the background. I also appreciate the reports.
The thing I dislike about ActiveCampaign... Signing in having checked the 45 day remember me and then making me log in every day.
Creating marketing automations, advertising our YouTube videos and connecting with clients, building our email list.
There are lots of features and functions. Most of which I don't currently use. They offer lots of tutorials to learn about them and are constantly updating their product which is nice.
I would like to see an all-encompassing training that I can take at my own pace because I often can't make the scheduled trainings.
It is where I track my lead engagement and I can have easily have a virtual assistant follow practices and enter data for tracking outcomes as well.
It is very easy to use and very Well created
Maybe the pictograms are hard to seeeeeee
Helplng me to see statistics
There is so much that I truly like about Active Campaign and have been using it for many years. What I like best are the automations.
I would love if the landing pages were even more robust. Also, it would help to have more training courses. lastly, I have a challenging time getting help for the program since I purchased it through my marketing department, I don't get a Help button and have to go through the 3rd party. I would like to be able to contact you directly so I don't have to pay my marketing department.
Allowing me to send campaigns and automations for my programs.
Active campaign made my business newsletter so easy and efficient. I can make it look exactly as I want it to, and schedule it to go out right on time.
There are some difficulties starting out about navigating your newsletter format and getting familiar with the setup.
I can send out an official personalized newsletter to my entire email list all in one click.
Simple interface is easy to use, Deliverability is great, and my emails look professional; I use this one to several times weekly.
Expensive for my small business needs, but I love the platform, features and dependability
As a professional artist, ActiveCampaign gives me the opportunity for greatly increased interation with my collectors and followers.
As a beginner using Active Campaign I felt as though I was supported each step of the way. The platform is also very user-friendly. I've used platforms in the past and spent a lot of time with their support.
I don't believe there's really much to dislike about Active Campaign. I've used other solutions in the past and found this to top the list hands down.
The problem that AC solves for me is having all my contacts in one place, easy to see and segment based on purchasing behavior.
In my experience: - it's been reliable most of the time. - the visual interface is intuitive and easy to use. - it gets the job done whether we use it on a small list (as we currrently do, in our new business), or on a larger list (100k+ subscribers, as was the case in our previous business). - we send daily e-mails (monday to friday) and 99% of the time it works smoothly. - customer support has been helpful when needed, botth the help section and chat. - even some of the e-mails we've received from them were useful (for example, informing us of the upcoming DKIM and DMARC authentication changes for Yahoo and Google in early 2024). - easy to get our team members to use it well right away.
- it's not the cheapest, of course (it's worth it though, in my experience). - sometimes it had half an hour's delay without a clear reason why. I'd say in 1% of the times. No biggie. - deliverability has sometimes been an issue - but I guess it's because they're very strict on security measures.
Reaching a large, warm audience cheaply and easily. This helps us implement our marketing strategy and drive solid sales.
It connects to our Pipedrive and does great communication between the two.
It does not look intuitive at first, but gets easier as you start using it.
Automating our communication from our leads in Pipedrive without needing to log in and out of two different systems.
It is pretty straght forward for someone who doesn't know much about computer software. It has always been a challenge for me but I appreciate the detailed guides, easy to use features and customer support.
Nothing yet! I think more walk through guides are always helpful, as I have found myself going to youtube a handful of times to complete ideas I've created.
It is automating processes that would otherwise take a ton of time.
ActiveCampaign providers an easy-to-use drag and drop email builder. But even better, it has an excellent Email Automation builder that is intuitive, clear, and easy to use.
Our CRM does not connect to ActiveCampaign, so we are limited on building specialized customer journeys.
We are able to easily send and monitor marketing emails to our customer list.
It is easy to use and quite intuitive. It is flexible. It has lots of facilities there are frequent updates The customer support team are fast to respond
It would be helpful if ActiveCampaign could link directly with Kartra rather than having to use Zapier.
It allows me to stay in contact with my email list in an easy and useful way.
Automations, has a lot of options to connect with forms and websites
Sometimes the platform is kind of slow loading data. It's not that easy to implement at the beginning.
Email Marketing and automations, it helps me to make things easier and faster.