---
title: Lemlist vs Reply
products:
- lemlist
- reply
updated_at: '2026-09-13T15:32:55Z'
---

# Lemlist vs Reply

Side-by-side comparison of Lemlist and Reply.

## Quick comparison

| Attribute | Lemlist | Reply |
| --- | --- | --- |
| Category | Sales Engagement Software | Sales Engagement Software |
| Rating | 4.5/5 (215) | 4.6/5 (1202) |
| Starting price | Free plan | from $49.0 per month |
| Free plan | Yes | No |
| API | Yes | Yes |
| AI features | Yes | Yes |
| Open source | No | No |

## Unique strengths

**Reply:** A/B Testing, Analytics and Reporting, Appointment Scheduling, Automated Dialing, CRM Integration, Calendar Integration, Call Recording, Contact Management

## Lemlist

> The cold outreach tool that helps you get replies

- **Category:** Sales Engagement Software
- **Vendor:** Lemlist SAS
- **Website:** https://www.lemlist.com
- **Rating:** 4.5/5 (215 reviews)
- **Capabilities:** AI, API

Lemlist is a cutting-edge sales engagement platform designed to streamline and enhance the outreach process for sales teams. It empowers users to create personalized email campaigns, automate follow-ups, and effectively track engagement metrics, fostering more meaningful connections with prospects. With its intuitive interface and robust analytics, Lemlist helps businesses of all sizes increase their conversion rates by making every communication count. The platform also supports team collaboration, allowing for a more coordinated and efficient approach to sales outreach.

**Pros:** - Highly personalized email templates and campaigns with variables like images
- Consistent addition of new features
- Responsive and helpful support team
- Campaign automation steps setup

**Cons:** - Difficult to manage contacts across different campaigns
- Lacks complex automation features
- Removal of support for certain email connection types

**Pricing:**
- Enterprise: Free
- Email Pro: $55.0 per month
- Multichannel Expert: $79.0 per month

**Reviewer segments:** Small Business 79.1%; Mid Market 19.1%; Enterprise 1.9%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

**Training:** Documentation

**Integrations (7):** Bitscale, Bouncer, Hunter, InboxAlly, Lyne.ai, Mailshake, Surfe

**Vendor:** Lemlist SAS · Paris, France · founded 2018

## Reply

> Reply - drive your revenue growth with AI 

- **Category:** Sales Engagement Software
- **Vendor:** Reply
- **Website:** https://reply.io/
- **Rating:** 4.6/5 (1202 reviews)
- **Capabilities:** AI, API

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

   Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

   What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

   Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.


Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

**Pricing:**
- Email Volume: $49.0 per month
- Multichannel : $89.0 per month
- Agency Starter: $166.0 per month
- AI SDR Starter: $500.0 per month

**Reviewer segments:** Small Business 84.4%; Mid Market 14.6%; Enterprise 1.0%

**Deployment:** Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone

**Support:** Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

**Training:** Documentation

**Integrations (6):** Close, Copper, Freshsales, Lyne.ai, Mailshake, Overloop

**Vendor:** Reply · San Jose, California · founded 2016