---
title: Freshmarketer vs Kartra
products:
- freshmarketer
- kartra
updated_at: '2026-08-28T21:39:07Z'
---

# Freshmarketer vs Kartra

Side-by-side comparison of Freshmarketer and Kartra.

## Quick comparison

| Attribute | Freshmarketer | Kartra |
| --- | --- | --- |
| Category | Marketing Automation Software | Marketing Automation Software |
| Rating | — | 3.9/5 (55) |
| Starting price | Free plan | from $99.0 per month |
| Free plan | Yes | No |
| API | Yes | Yes |
| AI features | Yes | No |
| Open source | No | No |

## Shared features

- A/B Testing
- Analytics/ROI Tracking
- Behavioral Targeting
- CRM Integration
- Campaign Management
- Contact Management
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Forms Management
- Landing Pages/Web Forms
- Lead Management
- Marketing Automation
- Multichannel Marketing

## Unique strengths

**Freshmarketer:** AI-assisted content or subject line generation, Attribution Modeling, Chatbots / live chat / conversational marketing, Conversion rate optimization (heatmaps, session replay, feedback polls), Custom audiences (social ads) and ad audience sync, Dedicated IPs / custom domain support, Email campaign builder (drag-and-drop), Email deliverability-related features (timezone delivery, frequency capping, double opt-in)

**Kartra:** Content Management, Customizable CTAs, Event-Based Triggers

## Freshmarketer

> Marketing Automation, Email & SMS.

- **Category:** Marketing Automation Software
- **Vendor:** Freshworks Inc.
- **Website:** https://www.freshworks.com/crm/marketing/?gspk=bWFzdWtzYXJrZXI&gsxid=ce3CT0kmscATnN&ps_partner_key=bWFzdWtzYXJrZXI&ps_xid=ce3CT0kmscATnN&pscd=affiliatepartner-freshmarketer.freshworks.com&utm_source=openai
- **Capabilities:** AI, API

Freshmarketer is Freshworks' marketing automation platform that combines multichannel campaign execution (email, SMS, WhatsApp, social), lead capture (forms, landing pages, chatbots), behavioral and predictive segmentation, conversion rate optimization (CRO) tools (heatmaps, session replay, A/B testing), dashboards and attribution reporting, and integrations with e-commerce platforms and third-party tools. It includes AI features via Freshworks' Freddy AI (subject-line/content assistance and predictive segmentation available in higher tiers or as add-ons), API access and webhooks for custom integrations, and add-ons for scaling (contacts, CRO capacity, dedicated IPs, AI session packs). The product is delivered as a cloud / SaaS offering and targets small and mid-market businesses as well as enterprise teams, with a free tier and paid Growth and Enterprise plans.

**Pros:** - Strong multichannel engagement (email, SMS, WhatsApp, social media).
- Rich behavioral and predictive segmentation and first-party data integrations.
- Built-in CRO tools (heatmaps, session replay, A/B testing).
- Transparent pricing for lower tiers and a generous free plan.
- Scalable via add-ons (contacts, CRO capacity, AI sessions) and integrated with Freshworks CRM.

**Cons:** - Advanced features (AI assistants, dedicated IPs, transactional emails) can require add-ons or Enterprise tier, increasing cost.
- Free and lower tiers have strict limits on contacts and email sends.
- Mobile app push notification support is not clearly documented and may not be available.
- Some users report less customization compared to very large enterprise marketing suites.

**Pricing:**
- Free: Free
- Growth: $15.0 per month
- Enterprise: Free

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Knowledge Base

**Training:** Documentation

**Integrations (4):** Segment, Shopify, WooCommerce, Zapier

**Vendor:** Freshworks Inc. · San Mateo, California, United States · founded 2010

## Kartra

> All-in-One Business Platform

- **Category:** Marketing Automation Software
- **Vendor:** Genesis Digital, LLC
- **Website:** https://home.kartra.com/
- **Rating:** 3.9/5 (55 reviews)
- **Capabilities:** API

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

**Pros:** - Sales funnel builder and automation
- Add in-video CTAs and opt-in forms
- Email automation based on customer behaviour, email templates, and split testing
- Organise your client database in lists and custom tags

**Cons:** - No current white-label options
- Bit of a learning curve

**Pricing:**
- Starter: $99.0 per month
- Silver: $199.0 per month
- Gold: $299.0 per month
- Platinum: $449.0 per month

**Reviewer segments:** Small Business 90.9%; Mid Market 5.5%; Enterprise 3.6%

**Deployment:** Cloud / SaaS / Web-Based

**Training:** Documentation

**Integrations (7):** Automizy, EasyWebinar, EverWebinar, Kajabi, Twilio SendGrid Email API, WebinarJam, Zapier

**Vendor:** Genesis Digital, LLC · La Jolla, California, United States · founded 2013