---
title: Drip vs Kartra
products:
- drip
- kartra
updated_at: '2026-09-13T15:32:55Z'
---

# Drip vs Kartra

Side-by-side comparison of Drip and Kartra.

## Quick comparison

| Attribute | Drip | Kartra |
| --- | --- | --- |
| Category | Marketing Automation Software | Marketing Automation Software |
| Rating | 4.4/5 (459) | 3.9/5 (55) |
| Starting price | from $39.0 per month | from $99.0 per month |
| Free plan | No | No |
| API | Yes | Yes |
| AI features | No | No |
| Open source | No | No |

## Shared features

- A/B Testing
- CRM Integration
- Campaign Management
- Contact Management
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Event-Based Triggers
- Lead Management
- Marketing Automation
- Web Analytics
- Website Visitor Tracking
- Workflow Automation

## Unique strengths

**Drip:** Segmentation

**Kartra:** Analytics/ROI Tracking, Behavioral Targeting, Content Management, Customer Surveys, Forms Management, Landing Pages/Web Forms, Multichannel Marketing

## Drip

> Automate Your Marketing Flow

- **Category:** Marketing Automation Software
- **Vendor:** Drip Global, Inc.
- **Website:** https://www.getdrip.com/
- **Rating:** 4.4/5 (459 reviews)
- **Capabilities:** API

Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip.

**Pricing:**
- Starting: $39.0 per month

**Reviewer segments:** Small Business 92.2%; Mid Market 6.5%; Enterprise 1.3%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (32):** Automizy, Baremetrics, EasyWebinar, Hello Bar, InboxAlly, Involve.Me, Landingi, MemberPress, Podia, Purlem, rasa.io, Sellfy, Sendowl, Shift4Shop, Shopify, SimpleTexting, Smith.ai Live Website Chat, SMTP.com, Stamped, Subbly, Survey Junkie, Survicate, Thinkific Plus, Thrive Quizz Builder, Thrive Themes, Transistor, Uscreen, WebinarGeek, WebinarJam, WebinarNinja, WishList Member, WooCommerce

**Vendor:** Drip Global, Inc. · Minneapolis, Minnesota, USA · founded 2013

## Kartra

> All-in-One Business Platform

- **Category:** Marketing Automation Software
- **Vendor:** Genesis Digital, LLC
- **Website:** https://home.kartra.com/
- **Rating:** 3.9/5 (55 reviews)
- **Capabilities:** API

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

**Pros:** - Sales funnel builder and automation
- Add in-video CTAs and opt-in forms
- Email automation based on customer behaviour, email templates, and split testing
- Organise your client database in lists and custom tags

**Cons:** - No current white-label options
- Bit of a learning curve

**Pricing:**
- Starter: $99.0 per month
- Silver: $199.0 per month
- Gold: $299.0 per month
- Platinum: $449.0 per month

**Reviewer segments:** Small Business 90.9%; Mid Market 5.5%; Enterprise 3.6%

**Deployment:** Cloud / SaaS / Web-Based

**Training:** Documentation

**Integrations (7):** Automizy, EasyWebinar, EverWebinar, Kajabi, Twilio SendGrid Email API, WebinarJam, Zapier

**Vendor:** Genesis Digital, LLC · La Jolla, California, United States · founded 2013