---
title: AWeber vs Litmus
products:
- aweber
- litmus
updated_at: '2026-08-31T10:41:53Z'
---

# AWeber vs Litmus

Side-by-side comparison of AWeber and Litmus.

## Quick comparison

| Attribute | AWeber | Litmus |
| --- | --- | --- |
| Category | Email Marketing Software | Email Marketing Software |
| Rating | 4.2/5 (629) | 4.6/5 (382) |
| Starting price | Free plan | from $99.0 per month |
| Free plan | Yes | No |
| API | Yes | Yes |
| AI features | No | No |
| Open source | No | No |

## Shared features

- A/B Testing
- Analytics/Reporting
- Email Tracking

## Unique strengths

**AWeber:** API Access, Automated Responses, Bounce Management, Campaign Scheduling, Contact List Import/Export, Custom Fields, Customizable Templates, Deliverability Tools

**Litmus:** Spam Testing

## AWeber


- **Category:** Email Marketing Software
- **Vendor:** AWeber Communications, Inc.
- **Website:** https://www.aweber.com/
- **Rating:** 4.2/5 (629 reviews)
- **Capabilities:** API

AWeber is one of the more prominent email marketing platforms owing to the brand being around for a while. The platform is known for simplifying email marketing campaigns through an extensive range of tools that help companies grow their contacts. The platform offers pre-built email campaigns, access to Aweber-certified experts to provide deeper marketing insight, easy migration between email platforms, list management, and sign-up forms, curated newsletter content, and data tracking.

**Pros:** - Intuitive list management tools
- Supports PayPal integration that provides accurate sales tracking
- Comprehensive education tools and media for tutorials
- Great selection of landing page templates

**Cons:** - Quite expensive versus competitors
- Deliverability rates are below average

**Pricing:**
- AWeber Free: Free
- AWeber Pro: $19.99 per month

**Reviewer segments:** Small Business 82.7%; Mid Market 12.7%; Enterprise 4.6%

**Deployment:** Mobile iPhone, Mobile Android, Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (67):** Automate.io, Automizy, Bouncer, Captivate.fm, Castos, Demio, Domain.com, Duda, EasyWebinar, Elastic Email, Elementor, Elementor Hosting, EverWebinar, Formidable Forms, GoToWebinar, Hello Bar, Helpdesk, HeySummit, HostGator Website Builder, Hostinger Website Builder (formerly Zyro), HostWP.io, HubSpot Email Hosting, InboxAlly, Interact, Involve.Me, iPage by Bluehost, Jotform Apps, Landingi, Learnworlds, Livestorm, MemberPress, MyOwnConference, Namecheap Website Builder, Network Solutions, PayHip, Podia, Populr, POWR, Proof Pulse, Purlem, Qzzr, rasa.io, Rewind AI, Riddle, Sellfy, Sendowl, Shift4Shop, ShortStack, Site123, Smith.ai Live Website Chat, SMTP.com, Squarespace, Stripo, Survicate, Thinkific Plus, ThriveCart, Thrive Quizz Builder, Thrive Themes, Unbounce, Warmy, WebinarGeek, WebinarJam, WebinarNinja, Webinato, WishList Member, Wistia, Wpforms

**Vendor:** AWeber Communications, Inc. · Chalfont, Pennsylvania, United States · founded 1998

## Litmus

> Optimize Email Campaigns Instantly

- **Category:** Email Marketing Software
- **Vendor:** Litmus Software, Inc.
- **Website:** https://www.litmus.com/
- **Rating:** 4.6/5 (382 reviews)
- **Capabilities:** API

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

**Pricing:**
- LITMUS BASIC: $99.0 per month
- LITMUS PLUS: $199.0 per month
- LITMUS ENTERPRISE: Custom

**Reviewer segments:** Mid Market 41.9%; Small Business 30.1%; Enterprise 28.0%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (9):** Campaign Monitor, ClickUp, Emma, HubSpot, Intercom, Klaviyo, Mailjet, Trello, Wrike

**Vendor:** Litmus Software, Inc. · Cambridge, Massachusetts, United States · founded 2005